True.com News True.com U.S. Favorite Online Dating Web Site

True.com is America's Favorite Online Dating And Matchmaking Web Site, Hitwise ranks True.com as No. 1 dating site in nation.

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Dallas, Texas — June 13, 2006 — In a sea of more than 18,000 online lifestyle sites and more than 1,455 online dating sites, the results are in: True.com®, the leading scientifically-based online relationship service, is ranked as the No. 1 dating site in the nation.

According to Hitwise, the world's leading online competitive intelligence service, True.com online dating service is the leader in the Lifestyle Online Dating category securing the No. 1 position in this category for the month of May 2006.

The meteoric rise of True.com from its standing start in January 2003 to supremacy in the online dating industry in just 2 1/2 years is phenomenal. “I attribute our success to the total dedication of our employees to helping members find True.com love and a member-centric focus of the organization as a whole,” says Ruben Buell, President of True.com.

True.com not only ranked first out of the more than 1,455 sites that Hitwise reported data on in May 2006 for the dating category, but True.com also experienced an increase in market share and an increase in site traffic of close to 10 percent — nearly doubling 2005 figures. Additionally, True.com rose four places in overall Internet rankings during this same month, to become one of the top 100 most visited sites among U.S. Internet users, with a rank of 62nd as measured by Hitwise.

“We are thrilled at how far True.com has come in such a relatively short time,” says Herb Vest, founder and CEO of True.com. “What this means to our members is that True.com is adding more than 1,000 new singles per hour, more than any other dating site. With more than eight million members available nationwide, our subscribers can afford to be pretty picky. Hitwise's ranking and acknowledgement is a 'true' acknowledgement of the total dedication and hard work of our employees, the True.com Crew.”

Reasons for True.com's Rise to Success

True.com is Only Site to Address Security

True.com is the only online relationship service that is totally committed to making online dating safer. By conducting criminal background screenings before allowing members to communicate with each other, True.com significantly reduces the number of ex-felons on their site. True.com also works with state parole boards by notifying them that a parolee has misrepresented their criminal status in order to improperly communicate with members. “I can't guarantee that an ex-felon cannot get on True.com; but, I do guarantee that they will be very very sorry that they did,” says Vest with an air of determination. True.com is also the only online relationship service to conduct single verification screening, which reduces the likelihood of married individuals misrepresenting themselves as single.

True.com Touts Only Scientifically-Based Compatibility Test

In addition to expressing the need for increased security, True.com is the only online relationship service to offer scientifically-based compatibility testing. The True.com Compatibility Test™ (TCT) is uniquely endorsed by Psychology Today and independently certified by one of the leading experts in tests and measurements — Integrated Knowledge Systems, Inc. — to meet the Standards for Educational and Psychological Testing. Furthering its promise of helping singles find long-lasting and fulfilling relationships, True.com recently expanded on its TCT by adding SEXPLORATION™. With this test, True.com is the only online relationship service that provides a professionally constructed tool to measure sexual compatibility and explore the intricacies of this important issue. The test can be found at http://www.true.com/SEXPLORATION.htm.

About Hitwise Competitive Intelligence

Hitwise reported data on more than 1,400 Web sites in the Lifestyle-Dating category in May 2006. Hitwise monitors 500,000 Websites measuring Internet traffic for 25 million users worldwide, 10 million in the United States providing marketers with timely and actionable marketing insights on how their online presence compares to competitive Websites. Hitwise collects this information via a combination of Internet Provider data partnerships and opt- in panels, which complies with local and international privacy legislation as audited by PricewaterhouseCoopers.

About True.com

True.com is safer, savvy and the leading scientifically based, online relationship service, whose mission is to help singles find long-lasting and fulfilling relationships. Founded on an advanced, scientifically-based compatibility test uniquely endorsed by Psychology Today and independently certified by one of the leading experts in tests and measurements — Integrated Knowledge Systems, Inc. — to meet the Standards for Educational and Psychological Testing, True.com is the only online relationship service that actively seeks to further protect the safety of its communicating members by conducting extensive criminal background screenings and single verification screenings. With the help of proprietary research and in conjunction with national and international advisors in the field of relationship and psychology, True.com's team of experts guides members step-by-step through all stages of the relationship-building process. To find out more about how True.com helps people around the world Live Love Learn®.

Source: www.True.com

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